At Wegman’s Delicatessen and Catering, it’s all about family, quality, and affordability. It has been a family-owned and operated establishment for over sixty years and a staple in its area–Douglassville, Pa–for the duration of that time. However, with a changing consumer climate, Wegman’s Deli sought a rebrand that would set itself and its family apart from the large competing corporations now flooding the area. It is a rebrand that seeks to capture and update the deli’s niche country style while still tipping its hat to the family legacy that came before.